Laundry powder: the core product
Formats are aligned with different sales channels and product positioning.
- 1 kg for everyday retail
- 2.5 kg for family use
- 5 kg for supermarkets and promotions
- 10 kg for wholesale and large retail
- 25 kg for commercial use
Built around the destination market
We start with the country, channel, target price and volume, then define the specification, fragrance, performance, packaging and required information before sample approval.
An expandable detergent portfolio
The brand can extend into dishwashing liquid, fabric softener, floor cleaners, disinfectants and multipurpose bleach under one identity.
Supply and export
Packaging, documents, quantities and shipment preparation are coordinated around the destination and agreed commercial terms.
