Formats and channels
Pack size is selected around the channel and consumption pattern.
- 1 kg everyday retail
- 2.5 kg family format
- 5 kg supermarkets
- 10 kg wholesale
- 25 kg commercial use
Product positioning
Value, mainstream or higher-value positioning can be defined around target price and consumer expectations, with an approved sample before execution.
Packaging and identity
Packaging is prepared with the buyer’s brand, market language, product information and approved artwork.